D/R DOWNLOAD 9.19
What’s Trending
01/ On Google
“Amex Travel App” trended +650% following the application's launch on September 18, designed to simplify booking rewards and regular travel, with virtual passport stamps, destination inspiration, and lounge waitlist features.
02/ With Media
This week, media were interested in expert advice from seasoned ski professionals, the best Caribbean islands to spend the holidays, the best value destinations in the U.S., top October travel deals, and more.
Business Insider implemented a new policy that allows journalists to use AI tools for tasks such as research, image editing, and even writing the first drafts of stories. While final articles must be the journalist’s own work, readers won’t be notified when AI assists unless the content is entirely AI-generated or unverified.
In the Zeitgeist
Beli, a social restaurant rating app, is gaining traction among Gen Z and Millennial diners by offering a more engaging alternative to Yelp. With 80% of its users under 35, the app enables diners to rate meals, create lists, and discover new spots, accumulating over 75 million ratings since 2021.
Sprout Social’s 2025 report shows engagement remains the top social metric, but brands are shifting focus toward conversions, revenue, and SEO-driven content optimized for discoverability and authentic connections.
The “horse girl” trend took over New York Fashion Week, blending Western workwear with equestrian elegance. Designers like Brandon Maxwell, Michael Kors, and LoveShackFancy showcased looks featuring fringe, cowboy boots, denim, and tailored blazers, while street style echoed the vibe with bandanas and Western accessories.
Industry Insights
American Express revamped its Platinum Card, raising the annual fee to $895, a $200 increase, and adding over $3,500 in potential annual credits and rewards. The updated card targets high-income millennials and Gen Z consumers, expanding perks like dining, travel, and wellness credits, along with new app features for tracking benefits and booking experiences.
Priority Pass launched Priority Pass Private, an exclusive service offering private check-in, security, and chauffeured transfers to aircraft. Rolling out at 76 airports across Europe and the Middle East, it’s designed to deliver a private jet-style experience for elite travelers and corporate partners.
Social media has emerged as the top source for travel inspiration, with 34% of travelers turning to platforms for destination ideas, edging out friends and family recommendations at 33%. While AI remains the fastest-growing source of travel information, social content continues to lead when it comes to influencing where people go.
Luxury hotels such as Rosewood São Paulo, Bvlgari Hotels, and Ritz-Carlton Reserve are increasingly offering all-day breakfasts to cater to travelers’ diverse schedules and jet lag. These 24/7 options provide flexibility and comfort, enhancing the guest experience and helping hotels stand out in a competitive market.
Uber launched Uber Safari in Nairobi, offering pre-booked, guided tours of Nairobi National Park directly through the app. The service targets business travelers seeking quick adventures and creates new earning opportunities for local tour operators.
Visit Myrtle Beach turned a near-demolition into a global storytelling success with Charlie’s Place, a five-part podcast produced with Atlas Obscura and Pushkin. The series celebrates the club’s historic role in uniting diverse communities, earning international recognition, and strengthening Myrtle Beach’s brand through authentic, emotional storytelling.
Riviera Travel will launch the first cruise ship dedicated entirely to solo travelers in 2027. The MS George Eliot will sail seven-night itineraries on the Danube, Moselle, and Rhine rivers, offering spacious double cabins, social activities, and no single supplement.
The Bad
Ben & Jerry's co-founder Jerry Greenfield has resigned amid escalating tensions with parent company Unilever. Greenfield claims Unilever has stifled the brand's social activism, while Unilever maintains it is committed to Ben & Jerry's values and legacy.
