D/R DOWNLOAD 2.20
What’s Trending
01/ On Google
“Best credit cards for travel” trended +50% this week, showcasing that travelers are seeking ways to earn points, unlock travel perks, and save on flights and hotels.
02/ With Media
This week, media were interested in U.S. travel destinations that feel like Europe, cruising rental trends, unique turndown amenities, and top destinations for America's 250th.
Industry Insights
“Sleepcations” are emerging as travel’s newest luxury, with individuals booking trips designed solely for rest rather than sightseeing. Travelers are prioritizing blackout curtains, soundproofed rooms, and sleep-focused amenities over packed itineraries.
Vacations are getting a plot twist as travelers sign up for immersive “murder mystery” trips where solving a fictional crime is the main event. The trend likely stems from the rise in popularity of shows like The White Lotus, Knives Out, and The Traitors.
Travel to Europe stayed resilient in late 2025 and is projected to remain steady through 2026, with international arrivals climbing modestly while total traveler spending grew at a much faster pace, according to the latest report from the European Travel Commission.
Couples are reshaping how they travel, favoring highly personalized and meaningful experiences over traditional honeymoons or getaways. Travelers are choosing longer trips, unique destinations, and privacy-focused elements, with smaller destination weddings and multi-stop honeymoons on the rise.
Spring Break 2026 trends show a shift toward both value and variety, with airfare dropping in key markets while travelers look beyond classic party beaches to cities, cultural hubs, and international getaways.
Italy is topping lists as the happiest and most beloved destination for American travelers in 2026, with satisfaction scores and visitor numbers both climbing year over year.
Adult‑only cruising keeps gaining momentum as more travelers seek relaxed, child‑free getaways. Cruise lines are expanding adults‑only spaces and themed voyages to meet demand from couples and solo travelers who want a calmer atmosphere.
This year, travelers are getting more nonstop international flight options than ever, with airlines launching new international routes from the U.S. to cities in Europe, Asia, and Africa.
Villa Vie teamed up with Avora Residences to expand its luxury residential-at-sea offerings. The partnership allows residents to access both Villa Vie’s Odyssey ship and Avora’s new Lumina vessel.
The Bad
In celebration of its 40th anniversary, American Girl rolled out newly redesigned versions of its classic historical dolls, reimagined with a modern look that critics say feel more like a trend-driven makeover than a nod to their original stories. Fans took to social media to blast the updates, saying the slimmer, fashion-forward dolls stray too far from the figures they grew up with.
