D/R DOWNLOAD 4.24

What’s Trending

01/ On Google

  • “Best destinations for solo travel” jumped +40% this week, showcasing a growing demand for solo travel.

02/ With Media

  • This week, media were interested in the best wedding and honeymoon destinations, tips for affordable travel to Europe, book-cations, and Mexico and Caribbean travel.

  • AI-generated search is creating more opportunities for B2B thought leadership amid the zero-click search phenomenon, positioning authoritative, well-structured voices as trusted sources in AI summaries.

03/ In the Zeitgeist

  • The White Lotus started filming its fourth season in Cannes in the French Riviera, with two luxury hotels, Airelles Chateau de la Messardiere and Hotel Martinez, playing starring roles.

  • A groom-to-be returned a childhood stash of Pokémon cards into a $41,000 payday to help fund his wedding after discovering three rare Charizard cards were far more valuable than expected.

  • Tim Cook is stepping down as the CEO of Apple after nearly 15 years, handing over the title to John Ternus, head of Apple’s hardware engineering.

Industry Insights

The Good

  • Virgin Voyages is teaming up with TikTok to launch the largest creator activation in the brand’s history, turning the Scarlet Lady into a full-ship takeover known as the “Creator Voyage.”

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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D/R DOWNLOAD 4.17