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What’s Trending

01/ On Google

  • ‘Travel discounts’ jumped +100%, as travelers increasingly look to stretch their budgets without sacrificing the quality of their trips.

02/ With Media

  • This week, media were interested in spring travel guides, culture-rooted travel, America’s 250th, wellness destinations, affordable destinations in Europe, and the best places to travel with children.

03/ In the Zeitgeist

  • NASA launched its Artemis II mission on Wednesday, marking its first crewed mission to the moon in more than 50 years. Four astronauts are on the 10-day journey around the moon, testing spacecraft systems and helping prepare for future lunar missions.

Industry Insights

The Good

  • After losing over 12 metric tons of KitKats, Nestle turned the incident into a strategic PR movement, embracing the moment with humor. Other companies have also joined in an attempt to capitalize on the trend.

The Bad

  • American Airlines passengers were left dissatisfied after discovering that some “flights” were actually bus routes operated through Landline, raising concerns about transparency during the booking process.

  • Barbie Dream Fest fan event is facing widespread backlash after attendees, who paid up to $450, described the “ultimate experience” as a concrete-floored warehouse with cheap decor and low-quality “swag bags.”

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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