D/R DOWNLOAD 3.27
What’s Trending
01/ On Google
‘Bucket list travel’ trended 60%+ this week, as more travelers look to prioritize once-in-a-lifetime experiences and meaningful, standout trips.
02/ With Media
This week, media were interested in saving money during summer travel, micro-cations, travel etiquette, Caribbean All-Inclusives, astronomy cruises, and noctourism.
The Atlantic announced a new three-year partnership with Seabourn, bringing editorial programming, live events, and subscription access onboard select voyages.
03/ In the Zeitgeist
The highly anticipated comeback concert by BTS in Seoul drew massive global attention, with tens of thousands attending in person and millions tuning in via livestream.
The fox-themed zip-up cardigan worn by Ryan Gosling in the new movie, Project Hail Mary, went viral on social media, sparking a newfound interest in the vintage curling sweater made by yarn and craft company, Mary Maxim.
Industry Insights
Royal Caribbean announced the cancellation of over 20 summer 2027 sailings on its ship, Freedom of the Seas, out of Miami as part of its “ongoing itinerary planning process”. The ship will be reallocated to Southampton, UK, reflecting a shift in demand from overseas markets.
As a result of the DHS shutdown, Delta suspended “specialty services” perks for members of Congress.
United Airlines is introducing “Relax Row,” a new economy option that lets passengers turn a row of seats into a couch-like bed on long-haul flights starting in 2027.
Fora’s 2026 Wedding and Honeymoon Trend Report highlights a major shift toward destination-driven celebrations, with more couples choosing immersive experiences over traditional weddings.
Airports across the U.S. are asking travelers to donate gift cards, food, and basic essentials to support TSA workers amid the ongoing government shutdown.
There’s been a shift in how different generations view travel: while millennials often treat travel as a core part of their identity, Gen Z is approaching trips more like any other purchase, focused on value and practicality rather than self‑definition.
A new travel trend called “SKI”, short for Spending Kids Inheritance, is reshaping how affluent travelers think about luxury, with many opting to spend on bucket‑list trips and meaningful experiences instead of traditional purchases or saving wealth for the next generation.
Fans of Hannah Montana can now stay in the show’s iconic Malibu beach house for the first time ever, with Airbnb offering a limited number of free overnight stays to celebrate the series’ 20th anniversary.
The Bad
Southwest Airlines is facing backlash after changes to its long-standing seating policy, with critics labeling the update a “fat tax” that requires some plus-size passengers to purchase an additional seat.
Starbucks is celebrating Hannah Montana’s 20th anniversary with a bright pink “Secret Popstar Refresher,” but fans noticed an oversight; the drink features raspberries, something the popstar famously hated in the show.
