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What’s Trending

01/ On Google

  • ‘Bucket list travel destinations’ trended +170% this week, showing that more travelers are focused on finally taking the big trips they’ve always talked about and turning those long-held travel dreams into reality.

02/ With Media

  • This week, media were interested in sleep tourism, hotel chefs and bartenders, skillcation packages, women-owned distilleries, destinations to celebrate America’s 250th, the best solo trip destinations, and beyond.

03/ In the Zeitgeist

  • Paramount has outbid Netflix to acquire Warner Bros. Discovery in a roughly $110 billion deal that would unite major studios, streaming services and news networks under one roof, though regulatory review is still pending. 

  • The iconic Studio City home used for exterior shots of the beloved sitcom The Brady Bunch has been officially designated a Los Angeles Historic-Cultural Monument, protecting the pop-culture landmark from major demolition or alteration.

  • Punch, a young Japanese macaque at the Ichikawa City Zoo near Tokyo who went viral for cuddling a giant stuffed orangutan after being abandoned by his mother, has captured global affection as people follow his hopeful journey and social progress.

Industry Insights

  • Based on your Human Design type, there may be a perfect destination for you that aligns with your energy and preferences, helping you choose travel experiences that feel more natural and fulfilling.

  • Families continue to face challenges sitting together on flights due to airline seating policies, as federal rules requiring airlines to seat parents with young children without extra fees have not yet been finalized.

  • United Airlines now requires headphones for audio or video use and may deny transport or issue bans for noncompliance to reduce in-flight disruptions

  • Big Sky, Montana was named the No. 1 trending U.S. destination for 2026 by Expedia, according to new data highlighted. The ranking comes as travel searches for the mountain town surged 92%, driven by its year-round outdoor adventures, proximity to Yellowstone National Park, and a growing lineup of luxury resorts.

  • United Airlines CEO Scott Kirby warned that recent spikes in jet fuel prices, following geopolitical tensions, are expected to cut into the airline’s first-quarter earnings, even as travel demand remains strong. He noted that the rising fuel costs could eventually lead to higher airfares if the trend continues. 

  • The war with Iran has led to widespread travel advisories, closed airspace and major Middle East airports sitting largely empty as flights are canceled and passengers scramble to adjust or reroute plans amid ongoing aviation chaos.

The Good

  • Magnum ice cream launched the “Schedule the Sun” campaign, which uses weather-triggered calendar alerts and photos to get people to book sunshine moments and pair them with ice cream deals, extending the brand’s summer-feeling platform into winter.

The Bad

  • McDonald’s CEO Chris Kempczinski went viral and drew online mockery after posting a promo video of himself trying the new Big Arch burger, which left critics poking fun at his tiny first bite and stiff delivery as rivals and social media users seized on the moment.

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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