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https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1693405948408-B24DYPI9J2Q7IRWVBD07/Polar-Bear-Tours-hero.jpg Map Images - Map https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1693337250447-VJPU1UXMS3KFCYW7KCD4/greendland+nathab.jpeg Map Images - Map https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1693337249293-XX4JITK2SRK1S1TMHIWN/lincoln+bedroom.jpeg Map Images - Map https://www.deckerroyal.com/case-studies daily 0.75 2021-03-16 https://www.deckerroyal.com/case-studies/category-events-activation monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615918786139-HZBCGW70YJISF969UC42/Left%402x.png Case Studies - Events & Activation https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615918809739-U0DL7WESVUV1DV3132BN/Right%402x.png Case Studies - Events & Activation https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615908793598-P6QIVIHTXOW7CCIEUT1I/AMEX_07_26_2016_192.jpg Case Studies - Events & Activation To establish long-established American Express Travel as a relevant and dynamic thought leader within the travel industry, D/R created the American Express Travel Salon Series, a platform for the brand to lead conversations with top insiders on the hottest travel trends. Fueled by internal forecasting research, the first in a quarterly series focused on millennial travel. https://www.deckerroyal.com/case-studies/brand-strategy monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922163863-7JCVRCF99N20ZOAYXH1Q/Left%402x.png Case Studies - Brand Strategy https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922226655-WJ1FNR85MW7YTCBUX4Y1/Right%402x.png Case Studies - Brand Strategy https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922388868-7B7ARM2JPEYM8KWCPK7S/TNL+desktop.jpg Case Studies - Brand Strategy D/R was instrumental in developing, managing and executing communications regarding Wyndham Destination’s recent acquisition of the Travel + Leisure brand. With a strategic program aimed at moving WYND beyond timeshare and protecting the brand from potential negative feedback from the publishing community, the announcement was positively covered in target outlets with key messages included in every feature article. https://www.deckerroyal.com/case-studies/promotions-integrations monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615993975915-E5DP6TZBFXQX0X8JNTAW/Left+%E2%80%93+8%402x.png Case Studies - Promotions + Integrations https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615993987488-I8M8FRQTB5Q5FH404Z0S/Right+%E2%80%93+8%402x.png Case Studies - Promotions + Integrations https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615927428470-GZQ3DE40JJ8BSP1IGJGK/Ben_Sandals+Resorts.jpg Case Studies - Promotions + Integrations D/R took advantage of the traditionally slow fall season to host the pivotal final two episodes of cultural phenomenon, The Bachelor, placing Sandals Resorts front and center with the show’s all-important audience of millennial women and within a conversation the resort company owns: romance. Beyond broadcast, D/R leveraged the association with the primetime show to create a multi-layered, 360˚ integrated program, including a live, in-destination media experience that mirrored the events of the finale, a partnership with Us Weekly and a bookable package for consumer engagement. https://www.deckerroyal.com/case-studies/media-relations monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615993211501-I261LO2YCVX153TCXURJ/Left+%E2%80%93+8%402x.png Case Studies - Media Relations https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615993149778-ZZ9SX28UVVNVMWZMHHM6/Right+%E2%80%93+8%402x.png Case Studies - Media Relations https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615925113168-93JZ968RYJOFM8Q9KHZZ/oliviatannerr+Route+66+USA.jpg Case Studies - Media Relations On the cusp of the U.S. 2018 midterm elections and with only 31% of young people planning to vote, it was clear that young Americans were indifferent about exercising their civic duty. D/R embraced the moment, inserting Contiki - the worldwide group travel leader for 18-35 year-olds, into the conversation with the wildly successful and award-winning #VoteWithNoRegrets campaign. https://www.deckerroyal.com/case-studies/crisis-communications monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615992809953-MJUJMGN8REIDOVDK576J/Left+%E2%80%93+5%402x.png Case Studies - Crisis Communications https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615992821518-7J2MRXZ8OGTOCDMP6644/Right+%E2%80%93+5%402x.png Case Studies - Crisis Communications https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615923755957-3LFTXT18K2M1Z5OGR0Y1/credit+Lost+River+Cave+2.jpg Case Studies - Crisis Communications When fake news purported by presidential counselor Kellyanne Conway claiming a massacre threatened the good reputation of Bowling Green Kentucky, D/R flipped the narrative, securing the opportunity to correct the facts while spreading positive awareness on what really happens in the town best known for Corvettes and caves. https://www.deckerroyal.com/case-studies/content-creation monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922758006-37HYZL09831OOJD55GHO/Left%402x.png Case Studies - Content Creation https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922768837-U77UBPFQGL0G5OG2P76I/Right%402x.png Case Studies - Content Creation https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615922510511-YES2AWTXYHBRX0OEOUOA/Slide1.PNG Case Studies - Content Creation Not a perfect marriage. To maintain overall awareness as its users waned due to decreased travel and in order to capture future fliers, D/R leveraged the app’s new health features to launch an ongoing content campaign. Created to increase engagement and spur new downloads, the campaign included a strategic media buy in key business travel and tech outlets; development of sponsored newsletter copy and graphics; social media posts across channels; and the production of a new IG video series, “Grounded Live,” offering a thought leadership platform CEO Bayram Annakov to comment on the future of flight and a space to maintain connection to the 'grounded' frequent flier community. https://www.deckerroyal.com/case-studies/partnerships monthly 0.5 2021-03-16 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615926871359-2LCMJPH33BLUTZEB9Z8W/Left%402x.png Case Studies - Partnerships https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615926841578-UD73TZZFF269D9H6KDAE/Right%402x.png Case Studies - Partnerships https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1615926955065-UW1XQ0OYFL5RLIUKPEE3/1813_J00428.jpg Case Studies - Partnerships During its inaugural season as the first-ever ‘millennial’ river cruise, U by Uniworld sought to find innovative new spaces to market a travel experience traditionally geared towards an older audience. D/R created and secured a multi- channel partnership with the elite dating app, The League featuring social promotion, in-person events in three major US cities and a giveaway, all culminating in a ‘singles’ only chartered cruise, bookable via the app. https://www.deckerroyal.com/case-studies/influencer-marketing monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616007057933-68UN53I4YAJ1WYD3XGU0/Left+-+3%402x.png Case Studies - Influencer Marketing https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616007080416-CNU2LB8CDHBWFHJOEBKF/Right+-+3%402x.png Case Studies - Influencer Marketing https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616006818031-P74V9QIWHYMV20DDJJUV/revolve+lhb.png Case Studies - Influencer Marketing Seeking to generate awareness of the hotel opening in the social media space and establish the resort as the newest hot spot in St. Barths, the hotel partnered with Revolve, a leading online luxury specialty retailer with social visibility in the millions. The social influencers were hand-selected based on prominence in the fashion and luxury space, content aesthetic, reach and engagement levels and 19 Instagram accounts were activated across this campaign simultaneously. https://www.deckerroyal.com/case-studies/talent-procurement monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616013445373-NPHSBWRXG674YKP23RG9/Left+-+3%402x.png Case Studies - Talent Procurement https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616013456413-4NF3VHCX3SIXMJ1ZEAXF/Right+-+3%402x.png Case Studies - Talent Procurement https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616013510564-1T5E8DP06WITDOU4WSEE/ashley+graham.jpg Case Studies - Talent Procurement After its debut in 2016, Le Barthélemy quickly became the darling of St. Barth’s, an island which hadn’t seen a new hotel in nearly 20 years prior to the opening. Earning praise among international press, guests and locals, the hotel was voted as the No. 1 hotel in the Caribbean by Cond é Nast Traveler Reader's Choice Award and Travel + Leisure´s World´s Best Awards. Seeking to capitalize on its accolades, D/R sought opportunities to continue developing the hotel’s image as a destination ripe for celebrity stays, while still affording privacy to those that visit. Working with NYC-based Galavante, D/R arranged a visit for Ashley Graham and her husband to visit the hotel for a babymoon, securing an agreed upon delayed social content and media relations strategy. Securing massive international press, as well as increased web traffic and social engagement, the visit also sparked interest from other A-List celebs, from Mariah Carey to Bethenny Frankel to Rachel Zoe. https://www.deckerroyal.com/case-studies/social-amplification monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616007567215-5XMWVIAI5R3SSZ7DT0DR/Left+%E2%80%93+5%402x.png Case Studies - Social Amplification https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616007582034-2KQFUK4L1G6XYUHI6G0P/Right+%E2%80%93+5%402x.png Case Studies - Social Amplification https://images.squarespace-cdn.com/content/v1/60046eef4616fd2204d5dcc5/1616007353584-9LU5X9UHTSLRO3KGJCF3/AITA+RECAP_Page_08.png Case Studies - Social Amplification In addition to managing the day-to-day channels for personal travel assistant App in the Air, D/R was tasked with creating an integrated social campaign to drive engagement and news at a time when few travelers were taking to the skies. According to internal booking data from the app, frequent flyers flew just 5.4 billion miles this year, in comparison to nearly 17 billion miles in 2019; a staggering, yet predictable difference. As 2020 drew to a close, D/R created #12DaysofAviation, a content series on social, featuring a slew of aviation trivia contests and selecting a winner each day to receive a travel inspo gift with the grand prize winner walking away with the miles they lost this year to use when it’s safe to travel again. Clever content creation, paid amplification and an influencer program bolstered the campaign and made it compelling for media beyond social media.