D/R DOWNLOAD 8.16

What’s Trending

01/ On Google

• “Responsible travel” trended +100% this week, indicating that travelers are evaluating the most ethical way to experience destinations of choice.

02/ With Media

• This week, media were interested in hidden gem experiences in Rome, travelers who have booked vacations that avoid over-touristed hot spots, the best state parks for fall, and more.

03/ In the Zeitgeist

• Brands are increasingly avoiding the term “AI” when marketing products as research shows it can deter customers. A study found that labeling items as “AI-powered” leads to lower purchase intentions compared to describing them as “high tech,” highlighting a growing consumer mistrust and lack of understanding around AI. 

• Gen Alpha kids have their own slang, or “brain-rot,” that’s taking over the internet, leaving parents struggling to understand conversations. This emerging communication gap displays challenges between parents and their digitally immersed children. 

• Coca-Cola and Oreo have launched a limited-edition cookie featuring Coca-Cola Zero Sugar flavored cream Oreo cookie and an Oreo flavored Coca-Cola Zero Sugar drink. This product will be available for a short time beginning September 9.

• “Mini-retirements,” or when adults take extended breaks from work, are on the rise. This trend is becoming popular as more people are seeking better work-life balance and personal fulfillment through travel or exploring new interests.

Industry Insights

• Several U.S. airlines, including United and Delta, have extended their suspension of flights to Tel Aviv due to the ongoing conflict between Israel and Hamas. These airlines are closely monitoring the situation, prioritizing passenger safety, and offering alternative arrangements for affected travelers. 

• United Airlines has introduced a new feature in its app that helps passengers secure their preferred seats, such as avoiding middle seats without extra fees. This design aims to enhance the travel experience by allowing users to receive notifications when better options become available, helping over 18,000 passengers last month alone. 

• A former St. Louis based Southwest Airlines agent has been accused of stealing nearly $80,000 in travel vouchers. Allegedly using them for personal gain and profit from others, the agent is now facing a federal investigation. 

• Southwest Airlines is partnering with TikTok creators to reach Gen Z, using the platform’s “book now” button to facilitate the purchase of plane tickets. By leveraging the popularity of TikTok, Southwest hopes to resonate with younger audiences who are increasingly influenced by social media when planning travels.

• TSA has announced that the current liquid limits are likely to remain in place until at least 2040. Despite advancements in technology, the rollout of new scanners has been delayed for multiple reasons. 

• ​​An investigation is underway regarding the flight that crashed into Vinhedo, Brazil. Initial findings indicate that weather conditions and possible mechanical issues could have caused the crash.

• Italy and Portugal have recently introduced new long-distance hiking trails offering travelers scenic routes to avoid crowds of tourists. Italy’s new “Path of Parks” will connect all of its national parks, while Portugal’s “Grande Rota” trails highlight the country’s diverse terrains, providing unique and historic experiences for hikers. 

• Australia has officially joined the U.S. Global Entry program, allowing its citizens expedited entry into the United States. This partnership strengthens travel ties and provides Australian travelers with a faster, more convenient arrival process in U.S. airports. 

• Some popular travel destinations are turning the challenges of over tourism into opportunities. New strategies aim to balance tourism with sustainability, preserving the cultural and environmental integrity of these locations while still welcoming visitors. 

• Responsible Travel, a UK-based travel agency, has stopped using the social media platform X (formerly Twitter) in protest against Elon Musk’s management decisions and stance on free speech. The company opposes Musk’s handling of hate speech and misinformation. 

• Copenhagen has been addressing the environmental impact of tourism and plans to encourage eco-friendly travel practices and control visitor numbers at popular sites. 

• The island of Palm Jebel Ali in Dubai is undergoing a major hotel development boom. The area is seeing a surge in luxury hotels as part of Dubai’s efforts to enhance its tourism sector.

• The SmartFlyer 2025 Travel Trends Report identifies many key travel trends, such as immersive experiences, sustainability and the influence on technology on planning and booking. 

• Rice Krispies has introduced a new campaign which encourages consumers to take an extra vacation this summer, featuring a unique suite which offers immersive experiences.  

• The Federal Trade Commission has been cracking down on fake travel reviews which can mislead consumers. This will push towards more genuine and reliable reviews which enhances transparency.

• Capital One Travel has expanded its offerings to include premium vacation rentals, providing customers with access to high-end properties worldwide. This new feature offers a curated selection of luxurious accommodations, further establishing Capital One as a comprehensive travel service provider.

• Wizz Air has introduced an “All You Can Fly” program, allowing passengers to purchase last minute flights for a flat booking fee. This subscription service aims to boost customer loyalty and offer greater flexibility for frequent travelers.

The Good

• Dove has released an ad campaign celebrating the 67th anniversary of its beauty bar. The campaign celebrates aging by featuring individuals of different ages highlighting natural beauty in order to reinforce its commitment to inclusivity and authenticity.