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What’s Trending
01/ On Google
‘How to become a travel agent’ trended +350% this week, indicating a growing fascination with careers in the travel industry.
02/ With Media
This week, media were interested in ultra-luxury hiking experiences around the world, the rising trend of hush travel, the best places to travel to for each season and more.
On Tuesday, CBS anchor Nora O'Donnell announced that she is stepping down as an evening host and taking on a senior correspondent role. This major shift reflects the industry wide disruptions that have come with evolving digital trends.
03/ In the Zeitgeist
All eyes are on the Olympics this week, the United States has won nine gold medals in the Olympic games thus far. Sports that have taken home gold include women's gymnastics, men's 4x100 in swimming, women's fencing and more.
Many users would be willing to pay to quit TikTok and Instagram due to the platforms’ addictive nature and negative impact on well-being, despite loving the apps initially.
The EU has introduced a new AI Act that regulates AI technologies to focus on high-risk applications in order to ensure safety and transparency.
Industry Insights
Americans are increasingly taking “justi-vacations” in 2024, where people are justifying travel expenses despite budget constraints. This reflects a strong desire to travel even if finances are tight.
Sports tourism is on the rise, projected to reach $2.1 trillion by 2030. The travel industry is seeing more and more people coming together for sporting events, happily providing fans with everything they need for the trip.
American Airlines is the first US airline to implement an automated tag for mobility devices. This improvement aligns with their commitment to provide a positive and seamless experience for customers that have wheelchairs and other mobility devices.
Southwest Airlines is launching new seasonal routes to Palm Beach, Miami, and Palm Springs all starting in January 2025, connecting colder northern cities with warm-weather destinations. The routes will operate until early March, catering to peak winter travel demand.
Spirit Airlines is launching a new premium fare option that includes perks like bigger seats, snacks, and WiFi, marking a significant shift from its usual low-cost model. This move is aimed at boosting revenue amid financial struggle.
Uber has expanded their services to the water in places like Mykonos, Paris, Ibiza, and Venice. Travelers can book an Uber Yacht, a ‘limousine boat,’ private tours, and more via the app.
White Desert’s Echo Camp in Antarctica offers futuristic design and sustainable practices, targeting travelers seeking a unique and exclusive experience.
Recently, Blue Zones held its first official retreat at the Andaz Costa Rica Resort at Peninsula Papagayo. The organization stems from the idea of “blue zone” regions, where individuals practice pro-longevity habits such as moving naturally and connecting to a sense of purpose.
Several destinations are offering incentives to promote sustainable travel. Programs were put in place in Copenhagen, Florida Keys, British Columbia, Palau, and Hawaii to reward tourists for actions such as using public transportation and supporting local businesses with perks like free beer and discounted hotel rooms.
After 12 years and a $26 million investment, Italy’s 'Path of Love' has officially reopened. Starting August 9th, tourists will be able to walk the 900 meter route and enjoy the panoramic view overlooking the sea.
Hyatt and Under Canvas have partnered to integrate the glamping brand resorts into Hyatt’s loyalty program. World of Hyatt members can book Under Canvas and Ulum Moab stays through Hyatt booking channels to earn and redeem points.
The Good
Disneyland workers have agreed to a $24 minimum wage, and avoided a potential strike and secured a significant pay raise.
Topo Chico Hard Seltzer and Airstream have partnered for a unique summer promotion: “Stayman Islands.” This promotion offers consumers a chance to win a staycation experience in their own backyard with a private Airstream, complete with chef-curated dinners, and live entertainment.
The Bad
Google has removed the AI-driven ad “Dear Sydney” from the Paris Olympics as it received criticism and backlash for being tone-deaf. The ad features a dad asking Google’s Gemini AI service to write a letter from his daughter to Olympic runner Sydney McLaughlin-Levrone. Many seem to question the role of AI and are skeptical about it replacing the act of writing a heartfelt letter which should be meaningful.
