D/R DOWNLOAD 10.4

What’s Trending

01/ On Google

  • “Chase Travel” trended +80% this week, indicating how travelers seek alternate ways to pay for their getaways. 

02/ With Media

  • This week media were interested in luxurious ways to observe fall foliage, over-the-top luxury resorts, hotels across Nevada, the best river cruises in the world, the best things to do in Bordeaux in the winter, and more. 

03/ In the Zeitgeist

  • Following Hurricane Helene, more than 1,000 people have been reported unaccounted for in North Carolina. The hurricane made landfall in Florida as a Category 4 storm and brought flooding rains across the Southeast. 

  • Corporate CEOs predict that remote work will be no more within three years. Nearly 80% of CEOs said they would reward employees who return to the office with promotions and raises, while those who don’t could face being laid off. 

  • Multiple studies suggest that companies should prioritize shorter meetings with clear & concise agendas to improve productivity, highlighting how many meetings are often unproductive and can disrupt workflow

Industry Insights

  • With more people traveling with pets, airlines and hotels are adjusting their services and raising fees to accommodate. Many airlines now charge up to $150 for in-cabin pets. Pet listings on Airbnb and Vrbo have surged, reflecting the booming pet travel industry fueled by the pandemic and a younger, pet-loving demographic. 

  • American Express released its annual list of trending destinations, featuring 10 must-visit global hotspots based on card member data. Travelers were more inclined to visit the great outdoors, along with unique offerings such as a full-service spa.

  • Hilton has branded 2025 as the “Year of Travel Maximizer,” reflecting consumers’ travel habits and behaviors. They expect a rise in solo travelers, tempo drinking (mindful practice of pacing while drinking), and slower-paced travel.

  • Black travelers seek authentic cultural connections and inclusive environments when planning their trips, according to a study by TripAdvisor and Group Black. The report highlights four core considerations: culture-driven, comfortable, curated and communal.

  • The U.S. State Department is speeding up passport processing times due to increased staffing and improved technology. As a result, routine passport applications are now being processed in about 10 to 12 weeks, while expedited services take about 5 to 7 weeks.

  • Southwest Airlines plans to implement assigned seating in 2026, marking a shift from its decades-long open-seating policy. The changes will also introduce premium seating options by redesigning plane layouts. The decision was driven by customer demand and competitors.

  • Uber Safari, the latest addition to Uber’s “Go Anywhere” series, will launch October 2 in Cape Town, South Africa. For $50 per person, riders will be transported to the Aquila Private Game Reserve where they will experience an intimate safari experience.

  • This fall, Earth will have a temporary "second moon," an asteroid named 2024 PT5, entering the orbit from September 29 to November 25. While not visible to the naked eye due to its small size and distance, it can be observed with specialized professional telescopes. 

The Good

  • Wendy’s unveiled a “Spongebob Squarepants-inspired” meal in honor of the cartoon's 25th anniversary, which includes a “Krabby Patty Kollab” cheeseburger and a “Pineapple Under the Sea” frosty. This meal will be available on October 8 in the US and Canada. 

  • Uber Eats and Spirit Halloween have announced a joint partnership, where, through Uber Eats, Postmates, and the Uber app, consumers can buy Spirit Halloween merchandise on demand for delivery.

  • Sour Patch Kids rolled out an innovative translator to help the Gen Z workforce decode corporate jargon. The tool translates buzzwords and phrases into more relatable language, easing the corporate language barrier for young professionals.

The Decker Royal Agency
An integrated communications workshop, The Decker Royal Agency merges the best of traditional public relations tactics with today’s evolving platforms to create programs with a singular purpose: measurable results. Founded by industry veterans, Cathleen Decker and Stacy Royal, the company specializes in travel, hospitality, culinary arts and the relentless pursuit of the things that make life a grand adventure. For more information, visit deckerroyal.com.
deckerroyal.com
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