D/R DOWNLOAD 5.19
What’s Trending
01/ On Google
“Jamaica Travel Advisory” trended +2,250% this week as people searched for more information following the travel advisory announcement.
“Topdeck travel” trended +600% this week as young people look for guided summer travel groups. As a result, Contiki was a breakout trending topic.
02/ With Media
This week’s journalists were interested in Memorial Day getaways, summer volunteer opportunities at luxury hotels, bread-making experiences around the world, and businesses giving back to the LGBTQ community.
03/ In The Zeitgeist
Montana has become the first US state to ban TikTok, in an effort to protect residents’ personal and private data.
The G7 Summit is set to convene on Friday, May 19, in Hiroshima, Japan, where the group of 7 nations, including the United States, Germany, Britain, France, Italy, Canada, and Japan, will be discussing crucial issues such as Ukraine, relations with China, and A.I..
Industry Insights
TSA is testing a new facial recognition in select major airports to help passengers move through security faster. Passengers put their photo ID into a machine and look into a small camera where an officer will verify their identity.
Google has partnered with Singapore’s tourism board to launch two new immersive AR experiences in Merlion Park and Victoria Theatre & Concert Hall.
Space X has announced plans for its first commercial space station, the Vast Haven-1, which will launch as early as 2025.
T-Mobile has partnered with Cruisebound to offer members discounts on cruises, with some cruise lines being Norwegian, Royal Caribbean, Carnival, MSC, and Princess Cruises.
JetBlue is going to be the first major airline in the U.S. to sell non-alcoholic beer onboard starting in May, with a new partnership with Athletic Brewing Company.
Conan O’Brien will star in a new series, Conan Must Go, that follows his travels across the globe to visit new people he has met through his podcast.
Chase’s first Sapphire Lounge in the U.S. has opened in Boston Logan International Airport with à la carte dining, shower suites and dedicated wellness rooms.
Barbiecore is an emerging travel trend due to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling, pushing travelers to search for real-life Barbie world destinations.
Days Inn by Wyndham has launched a limited-edition complimentary mirror featuring the voice of Ross Matthews with morale boosting quips.
Delta CEO, Ed Bastain, says that airfare price increases are inevitable if the White House’s proposal goes into effect.
Centre Pompidou in Paris, the third most visited cultural site in Paris which contains galleries, a library, and a restaurant, is set to close for five years for an overhaul.
Disney has announced the closing of the Star Wars: Galactic Starcruiser, an immersive Star Wars hotel, only a year after opening.
Best Practices
01/ The Good
The iconic Oscar Mayer’s Wienermobile has changed its name to the Frankmobile, coinciding with the brand’s shift from wieners to all-beef franks. This is the first-ever name change in 100 years.
AdWeek has called Hilton Hotel & Resort’s 10 minute TikTok ad “a masterclass in social media marketing.” The campaign, which accrued over 4 million views in the first two days online.
02/ The Bad
Uber has launched teen accounts that have additional safety features such as live trip tracking, PIN verification, RideCheck and audio recording, for teens between 13-17 years old. This is raising concerns among parents due to the implied promotion of minors riding with strangers.
