D/R DOWNLOAD 10.31
Foreword from Decker/Royal: We’ve all been watching the impact of Hurricane Melissa this week, and our hearts are with our friends and partners across Jamaica. If there’s one thing we know, it’s that the island’s spirit is unshakable – resilient, rooted, and ready to rebuild. The Sandals Foundation is already on the ground supporting affected communities. If you’d like to help, visit sandalsfoundation.org.
What’s Trending
01/ On Google
“Portuguese phrases for travel” trended +500%, indicating that the destination is rising in popularity among travelers.
02/ With Media
This week, media were interested in holiday-themed suites, events and activities surrounding America’s 250th anniversary, wellness villas, epic 2026 cruises, and more.
03/ In the Zeitgeist
According to search trends, the most popular Halloween costume of 2025 is Rumi from Netflix’s K-Pop Demon Hunters, with fans embracing her mix of pop-star glamour and demon-slaying edge, reflecting the film’s massive cultural impact and this year’s top trend in spooky style.
DoorDash, Gopuff and Instacart launched emergency initiatives for those facing a halt in their SNAP benefits amid the government shutdown. Through free grocery donations, waived fees on grocery orders, and donations to local food banks, the initiative is set to assist millions of Americans who depend on the program.
After Kim Kardashian claimed on her reality show that the 1969 moon landing was faked, NASA’s acting administrator Sean Duffy publicly reaffirmed that U.S. astronauts did, in fact, land on the moon – six times!
Industry Insights
Classpass, the app that offers credits to fitness and wellness centers, expanded into hospitality with its first commercial collaboration with The Manner Soho Hotel in New York City. Guests at the hotel can now request free credits at check-in, earning up to 20 credits throughout their stay.
A new wave of collaborations between luxury hotels and heritage porcelain makers is transforming fine dining into an immersive art form, with bespoke tableware from Ginori 1735, Bernardaud, William Edwards, and Zoë de Givenchy combining design, history, and culture to turn every meal into a story of place and craftsmanship.
Reading retreats have become a growing travel trend, offering book lovers relaxing, wellness-focused getaways that blend reading, connection, and exploration through intimate, flexible experiences.
Florida-based Magnifica Air plans to debut private jet-style air travel in 2027, featuring six Airbus aircraft with minimalist cabins and leather lie-flat seats.
JetBlue will launch its first domestic first-class cabins in 2026, open new lounges at JFK and Boston, and introduce high-speed in-flight Wi-Fi via Amazon’s Project Kuiper as part of its shift toward the premium travel market.
Starting in October 2026, Delta Air Lines will be the first U.S. carrier to offer direct flights to Saudi Arabia, with nonstop service between Hartsfield-Jackson Atlanta International Airport and King Khalid International Airport in Riyadh, Saudi Arabia.
